3 ways infographics can power your content marketing campaigns

Some communicators might argue that the visual format is dying, but this PR pro says that it’s still a valuable component of effective messaging. Here’s why.

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A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”

The author of that Clutch piece offered a counterpoint to infographic design agency founder Brian Wallace, as well as to a 2016 Content Marketing Institute study that asserts, “The effectiveness rating for infographics rose more in one year than any other tactic—from 50 percent to 58 percent.”

When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience.

Here are a few ways an infographic can help you tell your brand’s story:

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