3 ways PR pros can boost event marketing opportunities
Producing conferences and other industry happenings can provide you with a plethora of content, opportunities to boost your brand and more. Consider these tips.
It can be easy to get so wrapped up in the details of a successful event that you miss the PR benefits. Inviting journalists and providing exclusive executive access are essential to benefitting from an event marketing plan.
Here are three often-overlooked ways to extend the PR shelf life of your next event marketing plan:
1. Invite “micro-influencers.”
Your executive team might focus on getting top-tier journalists to attend your event, but chances are they won’t. They’re typically there to gain access to your customers, or conduct background information gathering on your organization.
That doesn’t mean you shouldn’t invite them, but you must set expectations regarding possible outcomes of their attendance.
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