Whether you’re a business owner, freelancer, or both, there is a lot to consider when seeking to refocus your business strategy.
As much as you love your craft, no one will simply hand you new business or a new career opportunity. It’s a given that in order to be successful in any field you need to have desirable skills, but it’s important to remember to stay focused and continue working on your business strategy.
Here’s a look at what you can do to work on both your business and career as a PR professional.
Gini Dietrich, the CEO of professional development and marketing blog, Spin Sucks, said she makes an effort to dedicate entire periods of time each week to growing her company.
For Dietrich, it was Friday afternoons. It’s likely that if you have a full-time job, you don’t have time to focus weekly on ways to grow your side business. It’s possible too, that you don’t know where to start. Whatever your reasons might be, before deciding you can’t improve your business strategy, just take an hour per week to consider that you can.