4 approaches to using video to liven up your storytelling

“The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself.”—Pat Conroy

Stories cut to the soul and pathos of communication.

Science has proven that storytelling cuts through the brain’s neocortex and hits you where it counts—the limbic brain—your middle layer.

In “Story-Based Selling,” Jeff Bloomfield writes:

The limbic brain can be characterized as the “feeling” brain. This is where emotion, feeling, visualization, and memories are housed.

Stories make for better marketing because they elicit emotion. They can play on nostalgia, influence whom we trust, and help us make sense of complex information.