Today’s corporate communicators must think like marketers to ensure that employees feel engaged with their organizations, are motivated to work hard and ultimately become brand advocates.
Corporate communicators from around the country recently gathered in Las Vegas at Ragan’s Best Practices in Digital Employee Communications conference to discuss how they can adapt to the constantly changing media landscape and use the latest technologies to give employees the messages they need.
Here are a few insights from the event:
1. Treat your employees like customers.
When Jennifer Arani, media services designer at Farmers Insurance, started working on internal digital signage campaigns, she wanted to go beyond broadcasting staff birthdays and anniversaries. She wanted to use the technology to market the company to its employees.