4 PR and marketing lessons from Nelson Mandela
The Nobel Prize winner was the embodiment of patience, perseverance and a commitment to speaking truth. Here’s what marketers can learn from this legendary leader.
When Nelson Mandela passed away in 2013, he left behind a legacy of wisdom and positive change around the world.
This year marks Mandela’s 100th birthday, and on July 18, several organizations celebrated that legacy.
Mandela has much to teach communicators about building a loyal following and crafting a powerful message. Use these four Mandela quotes as mantras when you’re confronted with a marketing challenge:
1. “Part of being optimistic is keeping one’s head pointed toward the sun, one’s feet moving forward.”
The challenge: Past failures can make you timid in decision-making.
The lesson: Trying new things will ultimately lead to success.
Successful marketing is the culmination of a lot of trial and error, but marketers still forget that trial and error is a process that ultimately leads to positive results. Failure, in this context, is inherently an optimistic thing. It gets you one step closer to success.
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