4 tips to spruce up marketing and PR copy

Effective writing is vital to your company’s PR and marketing efforts.

Whether it’s compelling website copy, informative blog posts, engaging social media updates or enticing email newsletters, sharp writing can get your message across and elevate the perception of your business.

Here are four tips to brighten and tighten your writing:

1. Delete extra words.

Removing extra words from your copy increases readability and improves the odds of its resonating with your audience.

Look for throwaway words like “that” and “really,” and think of ways to streamline your message. Tight, concise writing is the key to effective communication.

2. Watch for word repetition.

In your copy, do you see the same words used repeatedly?

Although slipping in certain words or phrases a few times can boost SEO, redundancy puts off readers. Use synonyms instead of the same word in rapid succession. If you struggle with verbal variety, thesaurus.com is your friend.