4 ways PR pros can network at events

Conferences, meetings and workshops can provide excellent opportunities to build your network. Here’s how you can do it effectively. 

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Networking is key to making this possible. Attending hundreds of events and exchanging countless business cards may lead to a few fortuitous connections, but networking with a plan will result in more meaningful business relationships.

You must have a mutually beneficial relationship with the members of your network in which you exchange advice and encourage one another’s growth. To extract the most value from an event, take a systematic approach to networking.

Related: Become a Networking Beast by Following This 5-Step Plan

Evaluate your current network to identify what connections you have in place and which kinds are missing. Effectively manage your time by choosing the events most likely to be attended by the types of people you are looking for.

Get to know the people you speak with while keeping in mind how they can help your business, either directly or through a referral. In every encounter there should be a balance between developing rapport and solidifying a business opportunity.

Here are a few suggestions to help make networking more enjoyable and effective:

1. Find the right events.

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