4 ways to bring your SEO and content teams into harmony

A balance of both side’s efforts is crucial to growing your brand image, but how do you get them to coexist? Follow these guidelines.

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Related: The 7 Worst Reasons for a Content Marketing Campaign

Content certainly hasn’t replaced SEO, especially since there are several technical SEO elements separate from content marketing. Content marketing also has very different goals from search optimization. While SEO primarily attempts to improve visibility and acquire new customers, content marketing covers a multitude of goals, including new acquisitions, customer service, lead nurturing, PR, social engagement boosts and more.

The best approach for a marketer or brand looking for ways to leverage content marketing and SEO is to examine the ways in which they intersect. Here are tips to do that:

1. Find a balance in quantity and quality.

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