4 yoga principles that can be applied to PR

Those principles serve as guidelines for how to live a meaningful and purposeful life by offering advice for moral and ethical conduct, as well as self-discipline.

Although seemingly unrelated to public relations, there are several lessons that PR professionals can learn from these ancient teachings to be more purposeful as well, no headstands or downward dogs required.

Build a strong foundation

The limbs of yoga can be viewed as a progression, each one building on the next and preparing the yogi for the next stage of his or her practice. For example, the third limb of yoga, which focuses on postures, is meant to develop discipline and the ability to concentrate in preparation for meditation.

PR professionals can apply the same approach when they start working with new clients. Before diving into media outreach it is important to clarify the client’s key audiences, nail down their messaging, and identify their goals. Once this foundation has been built, develop a long-term strategy outlining the steps that need to be taken to achieve those goals.

Focus your energy

Tapas, one of the 10 living principles of yoga, is about directing all of your energy toward the task at hand. Using your energy in a more disciplined way can help you stay focused and enthusiastic about your current project.