5 common influencer problems PR pros can fix

Working with an internet celebrity can be a big boost to your brand, but the marketing strategy can be a tricky needle to thread. Here are some common mistakes that defeat sloppy campaigns.

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Building an online presence that fuels an influencer career isn’t easy.

Successful influencers are in the business of relationship building and getting followers to trust them. Challenges crop up frequently. Even influencers with expansive reach occasionally need PR pros’ help to pull them out of ruts..

Regardless of whether you are an organization ready to work with influencers or a public relations professional who often takes them on as clients, you must understand and address the most pressing influencer pain points. When influencers believe you have the remedy for what ails them, they’ll be more likely to answer “yes” to your proposals.

Here are five of the most common pain points influencers face:

1. Partnerships driven by unrealistic timeframes

When influencer marketing experts bring up the most common struggles encountered by influencers and the brands they promote, misunderstood expectations are a typical theme.

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