5 commonly held SEO misconceptions—and the truth behind them

If you think blogging on your new site or keyword stuffing is going to boost your chances at being featured on the first page of Google, think again. Instead, employ these practices.

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I’ve been amazed at the common misconceptions that I continuously hear about search engine optimization.

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. From Fortune 500 brands to local dentists, doctors, plumbers and accountants, I’ve fielded questions from people in many different industries.

Related: Is Your Organic Traffic Falling? Here’s What to Do.

My job is to teach prospective clients about what actually moves the needle from an SEO perspective and to erase the theories from their minds that will have very little benefit to their business.

Myth No. 1: Blogs will help your SEO.

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger.

If you have a very strong website to begin with, internal blogs can help drive more traffic to your site.

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