the way we work and use social media.
Five crucial social media trends are highlighted below.
1. Adapting the content calendar process
Most social media managers have been trained to prepare content weeks or months in advance, but that approach will either result in outdated and off-tone content, or will require you to scrap everything you created and start again. Both are far from ideal.
Successful social media management today sees brands shifting from far-in-advance planning to a more flexible model with content created only for the near future. For dates months or quarters down the road, try only drafting outlines with plenty of gaps and flex space for changes.
2. Prioritizing social media listening
High-quality content creation begins with intent, intentional listening on social media channels. Up until now, brands have “gotten by” with skipping the social media listening process and going straight to content creation. That’s just not good enough anymore.