5 Instagram updates PR pros should know

The popular phot-sharing platform has become the standout among the social media companies vying for users and advertiser dollars.

Ragan Insider Premium Content
Ragan Insider Content

Instagram has been special from the beginning.

Since first launching in 2010, the social networking app has seen unparalleled growth, rapidly expanding from one million users within the first two months on the market, to 800 million users by September 2017.

To better meet the needs of their diverse and bourgeoning user base, Instagram has employed a steady stream of updates since the app’s inception, catering not only to consumers, but to brand managers too.

Businesses and independent contractors have a lot to gain from these updated features, as do the PR professionals who represent them.

Here’s how to better connect with your audience, raise brand awareness and integrate Instagram’s updated features into your communications strategy:

1. Tailored feeds

It’s no secret that Instagram has an algorithm in place which helps them to better populate user feeds, but prior to this year this data was largely based on the kinds of things the site perceived users wanted to see based on past searches and likes.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.