5 PR lessons from ‘The Great British Baking Show’

This event, dubbed “The Great British Baking Show,” showcases an incredibly talented group of men and women who dedicate countless hours to perfecting their craft, pushing themselves to be a star among their peers.

From their couches, viewers acted as any good spectator would—cheering participants on to victory as they accomplished culinary feats and commiserating when they fell short.

I’ve been a fan of this British reality show ever since my colleague introduced me to it last year. This season, which recently ended, I picked up several lessons that can be applied to the PR industry:

1. Manage your time.

Like baking, PR activities can be extremely time sensitive. With internal meetings and client deliverables to juggle, it’s easy to overcommit and find yourself rushing at the end to complete projects.

Block time on your calendar for specific tasks. There are two major benefits to this approach. First, it will help ensure you’ve allotted enough time to complete the assignment. Second, scheduling it on your calendar will let colleagues know you’re unavailable during that period of time and limit interruptions.