To grow your influence in today’s online world, you must be a worthy content resource for others so you can help them filter out all of the noise. Content curation enables PR pros to act like museum curators, sharing the best of other people’s content.
Curating content is an excellent tactic for generating ideas for your own created content. It also enables you to easily share content that you don’t create from scratch and helps you grow your authority on certain subjects such as social media, content marketing or public relations.
Unlike content aggregation, which uses a computer’s automation and algorithms to find articles, videos, images and more, content curation uses the human touch. It’s the process of hand picking the best content to share with your audience through social media, your website or blog.