To grow your influence in today’s online world, you must be a worthy content resource for others so you can help them filter out all of the noise. Content curation enables PR pros to act like museum curators, sharing the best of other people’s content.
Curating content is an excellent tactic for generating ideas for your own created content. It also enables you to easily share content that you don’t create from scratch and helps you grow your authority on certain subjects such as social media, content marketing or public relations.
Unlike content aggregation, which uses a computer’s automation and algorithms to find articles, videos, images and more, content curation uses the human touch. It’s the process of hand picking the best content to share with your audience through social media, your website or blog.
Brand managers who find the sweet spot between content creation and content curation are more successful online. A Curata report reveals that more than 50 percent of marketers who curate content enhance their brand visibility, thought leadership, SEO and website traffic.
You can learn more about this tactic with the “Beginner’s guide to content curation,” “A busy person’s guide to the content curation” and “5 ways to succeed with content curation.” You can also see effective content curation in action—and grab worthy articles to share—with these resources:
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What other resources would you add to the list, PR Daily readers?