5 tips for grabbing coverage in food publications
Media relations efforts aren’t always focused on securing a headline in The New York Times or Forbes. If you’re looking to go niche with a cuisine-oriented publication, follow these tips.
Pitching a food publication can be tricky.
Here are five tips to help you craft your pitch so that it stands out among the plethora of food and restaurant pitches that flood an editor’s inbox every day:
1. Conduct thorough research. Examine not only the publication’s guidelines (which you must follow closely) but also the topics it covers and the way in which it covers them. Look at a publication’s archives to ensure your pitch will align with its recent content. Editors review pitches all day long; keep yours relevant by conducting good research.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
