But, the truth is, even if you know what you’re doing, content marketing can be a daunting task. Still, it can and does pay off.
Distribion used content to increase its blog traffic by 2,000 percent and boost revenue by 40 percent. And that company is not alone. Qualtrics generated 2500-plus leads at less than $1.30 cost per conversion, and Kraft says its content marketing ROI is up to four times higher than any other advertising technique it offers.
Read the following tips to learn how to make even a small budget reap big rewards for your company’s content marketing.
1. Identify the most effective content type for your business.