Although having more Twitter followers or Facebook “likes” might make you feel superior, the number of social media followers is a vanity metric. The real value of your social media efforts lies within your interaction.
Higher engagement means your social media audience is paying attention and receiving your message. It’s the metric that best evaluates the dialogue between brand managers and consumers.
Higher engagement means more meaningful customer relationships. Although your number of followers is important, finding a balance between quantity and quality will help you reap the real rewards of a social media campaign.
Here are five tips to crank up your interaction, traffic and shares:
1. Key on the power of images.
Posts with an attractive image receive more interaction. Not just any old image will do, though. Use a high-resolution and relevant image to stand out in users’ timelines.