5 ways Domino’s baked success into its intranet

The pizzamaker is famous for a marketing campaign that remade its pies and brought industry kudos. The recipes weren’t the only things that changed. Welcome to Domino’s intranet.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.

Several years ago, when Domino’s pizza relaunched its intranet, the worldwide company set up a wiki, forums and a blog to allow people at its franchises to pose questions and offer each other tips.

“Everyone in the stores started sharing all this information back and forth, getting new ideas,” says Stacie Barrett, manager of internal communications. “We also discovered there were some big holes. People didn’t understand why we were doing what we were doing up at the mother ship, which is not a good sign.”

The realization was just one step in a process that prompted Domino’s to transform its intranet into a more powerful, interactive tool for its global team. In a new Ragan Training session, “Lessons learned: How Domino’s tackled its intranet transformation,” Barrett offers a behind-the-scenes peek and a few lessons from the pizzamaker’s journey.

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