5 ways PR pros can tell startups’ stories

Catch journalists’ eyes and grab media coverage with an interesting tale, instead pitching a list of product features that is likely compel them to hit ‘delete.’ Here’s how you can wow, not bore.

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With roughly 100 million businesses launched annually, unless you truly venture into Harry Potter levels of weird and wonderful, someone else has probably already created a product or service similar to yours.

Consequently, consumers and journalists alike are becoming desensitized. They are increasingly more interested in the backstory and narrative to an announcement, rather than the product or company itself.

For this reason, when pitching to journalists you should keep the explanation of what your product or service is to a clear and concise few sentences in a pitch. Then move onto the real meat of your story: the who and the why.

I spoke to Jonathan Greechan, co-founder of Silicon Valley incubator “The Founder Institute,” about how up and coming companies can weave a story around their company which will really engage the media and consumers. Here’s what I learned:

Telling the right story.

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