5 ways to prepare your website for ‘mobilegeddon’
Google is updating its algorithm Tuesday to favor sites that are optimized for mobile. Try these techniques to ensure that you’re ready.
Most brand managers understand that no matter what industry we serve, it’s important to be mobile-friendly. After all, consumers spend nearly 60 percent of their time on the Internet on mobile devices.
On April 21, Google’s new algorithm update, designed to provide a better search experience for mobile users, will move mobile optimization from nicety to necessity. In short, if your website isn’t mobile-friendly, you can expect your search engine rankings, and ultimately your Web traffic, to take a hit.
If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five quick tips to help you fix your most egregious mobile mistakes and prepare for the switch.
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