Any time you’re writing content, whether it’s for your own site or for a guest post on another blog, you want to produce the best quality content you can.
All the same, even excellent content can fade into obscurity if you’re not writing something original.
I could write you an excellent book-quality guide to pay-per-click marketing, but when there are a hundred other great guides and a thousand mediocre ones out there, how would mine gain any traction?
How do you guarantee that your content will be seen, will get the attention it deserves and not fall by the wayside? There are no guarantees in life, but you can certainly stack the deck in your favor.
1. Competitive research
It’s hard to find a topic that hasn’t been covered at length, particularly in a crowded, content-rich field like marketing. You must go narrow and cover topics that haven’t seen a lot of love.
Whenever you have a topic idea, vet it to see what content already exists.