If you’re looking for Halloween-costume inspiration, look no further than PR calamities.
Crises such as a terrible marketing idea that evokes consumer backlash or a data breach that affects millions of consumers are enough to give any communicator a fright. Today, you can use that to your advantage and send your PR co-workers fleeing in horror.
Consider donning one of these costumes, inspired by several of the year’s top PR headaches:
1. Pepsi’s Kendall Jenner ad
Pepsi suffered widespread backlash for its marketing messages that depicted Jenner handing a riot cop a can of the cola, to the cheers of protestors.
To add insult to injury, the ad debuted on the anniversary of the death of Martin Luther King Jr.