Over the last few months, you’ve been liaising with an in-house PR team about their requirements, and they’re finally ready to go ahead with the tender.
Responding to a PR agency tender can be time consuming—and pitching it can be intimidating—but it is also a massive opportunity to prove yourself at your agency.
Winning business out of nowhere like that is no easy task, but I was recently shocked by some of basic mistakes that internationally recognized PR agencies can make.
Avoid these six missteps that can sink your agency pitch:
1. Failing to prepare.
If you fail to prepare, prepare to fail.
An agency that is often cited in the top 10 globally fundamentally misunderstood our organization, mixing it up with a separate, but related one.
Looking back on the detailed briefing document I prepared, I saw that there was some ambiguity. Was it my fault? No. Had the agency in question had a proper look at the organization’s website, recent press releases or bylines, their mistake would have become clear.