6 mistakes that can sink your client pitch

Landing a huge client can help you grow tremendously at your firm, but even veteran communicators can make errors. Avoid these missteps that can cost you a contract.

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Over the last few months, you’ve been liaising with an in-house PR team about their requirements, and they’re finally ready to go ahead with the tender.

Responding to a PR agency tender can be time consuming—and pitching it can be intimidating—but it is also a massive opportunity to prove yourself at your agency.

Winning business out of nowhere like that is no easy task, but I was recently shocked by some of basic mistakes that internationally recognized PR agencies can make.

Avoid these six missteps that can sink your agency pitch:

1. Failing to prepare.

If you fail to prepare, prepare to fail.

An agency that is often cited in the top 10 globally fundamentally misunderstood our organization, mixing it up with a separate, but related one.

Looking back on the detailed briefing document I prepared, I saw that there was some ambiguity. Was it my fault? No. Had the agency in question had a proper look at the organization’s website, recent press releases or bylines, their mistake would have become clear.

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