6 tactics for optimizing your content outreach

Identifying timely topics is a first step, of course, but other marketers are feeding from the same online trough and trying to impress a dwindling pool of journalists. Try these approaches.

Ragan Insider Premium Content
Ragan Insider Content

The goal for digital marketing professionals is to find the next content piece that will “break the Internet.”

The challenge lies in being able to identify content that’s interesting enough to engage the masses while maintaining relevance to your brand.

Although a provocative photoshoot shoot with Kim Kardashian might not be in the cards for your brand’s next online content strategy, your team still has the opportunity to create on-brand content that attracts attention from credible sites.

That takes is putting in extra thought and effort to go beyond the standard content creation process. Here are six tactics for creating valuable, useful content.

Newsworthy and timely content has great potential for being picked up as a cited resource for publications.

To create this type of content, you’ll have to be in the know and ready to create and push out content pieces on the fly. Start by setting Google Alerts for your brand’s keywords to receive email updates with happenings in your industry. You’ll also want to check up on Google News daily to catch the things your alerts might’ve missed.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.