But here’s the secret: Journalists want to get ideas from you. They aren’t sitting around with their finger hovering over the “delete” button, cackling and looking for a reason to reject you. No, they want a reason to accept your pitch.
You can make their job easier by giving great story tips, guiding them toward sources and more.
But the key is giving them something they want, which may require thinking differently about what you’re really offering. Considerhow your pitches can help them reach their goals rather than focusing on how it helps your clients and stakeholders.
Before every pitch, ask yourself: If I were a reporter (and many of us were!), what would interest me about this? What would catch my attention amid the hundreds of other pitches in my inbox?