Some naysayers have criticized its ROI, but I’ve consistently stood by the strategy as one of the most cost-efficient and long-term beneficial marketing strategies you can pursue.
If you dedicate yourself to producing and promoting quality content, strategically targeting to your audience members and consistently engaging with them on a regular basis, there’s nothing that can stop you from achieving growth.
That growth might be limited or stopped entirely, however, if you have a fierce competitor on the scene.
If a company similar to yours already exists and has a bigger, more engaged following, it will naturally cast a shadow on your campaign—and new competitors could always become wild cards, interfering with your efforts.
So, what do you do when a competitor starts poaching your turf? You dominate them. Here’s how:
Step 1: Investigate.
First, you need to get a better idea of what’s going on. This starts with observational research.