LinkedIn sometimes seems like a forgotten social network.
Many professionals have profiles on the site, although only 22.6 percent are active each month. (LinkedIn has 467 million members, 106 monthly active, as of October 2016.)
The same report shows that LinkedIn generates 65 percent of its revenue through job recruitments activities, reinforcing the belief that LinkedIn is primarily for job seekers. (Ads and promoted content constitute 26 percent of revenue; premium subscriptions represent 17 percent.)
Jay Greene wrote in The Wall Street Journal that LinkedIn’s objective is to increase engagement with the site, which is why it has developed a rich complement of features. Here’s how to take advantage of them:
1. Job search (on the QT)