7 insights PR pros should glean from editors

Media relations is a tough process to perfect, but those who come out on top follow feedback (even if it’s criticism) to hone their skills and approach.

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After spending hours, days or weeks slaving over an article, we writers often battle the temptation to click “send” and wash our hands of it.

However, the game isn’t over until we see our words in print—and before we cross the finishing line, we have to get past the gatekeepers.

Related: Pitch Perfect: 4 Steps to Capture the Media’s Attention

What’s important is to consider their perspective: Editors at leading publications receive hundreds of article pitches each day, and it’s their job to choose content which adds value to their specific readership.

There’s also a time constraint there: Editors simply don’t have enough time to respond to every email and offer detailed feedback for every piece of content they receive.

So, for you as a writer, your best plan of action is to offer exclusive articles to a handpicked selection of editors, follow up once if they don’t respond within 24 to 48 hours, then move on to the next contact if this radio silence continues.

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