B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water.
Sixty-five percent of people are visual learners. This single statistic might explain why high-quality graphics are shared at triple the rate of other types of content, as well as why marketers are creating more infographics than ever.
Even if you’re creating them, it’s possible that you’re not getting the maximum results for your efforts. According to Neil Patel, a consistent method, unique story, and reliable statistical data are crucial to the success of your infographics.
What other factors transform an average infographic to one that yields excellent performance? Here are seven easy tips for boosting the performance of your next infographic:
1. Start with the right topic.