8 essentials for bolstering your content marketing

Delivering stories and information to attract and retain consumers’ interest takes the right approach and smart execution. Consider this guidance.

Ragan Insider Premium Content
Ragan Insider Content

Content marketing may be a current buzzword, but it isn’t a new concept.

Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine (Outbrain) to help farmers become more effective and more profitable.

Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. At the same time, content marketing pros are getting more pressure to prove their efforts equal results—and dollars—that are as memorable as the stories they share.

To build a content marketing program that drives big results, here are some things to consider:

Pinpoint a problem you can solve for your audience.

Effective content marketing solves problems—and generates revenue—by building relationships that focus on the customer. Start by pinpointing the customer need. Is it window coverings for homes with young kids? Creative solutions for bathroom ventilation? Smart home technology that’s powerful yet easy to use?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.