8 reasons marketers should embrace video
Consumers are hammered with a barrage of brand messages, and yet the demand for online content grows. Crafting videos can help you cut through the noise.
Video content can offer several advantages to marketing pros—and to webmasters who want to make money online.
From improved SEO to increased sales conversion, here are the benefits of creating and sharing videos:
1. Increase your SEO.
Social media’s dominance in marketing is growing exponentially. No business can stick to old marketing ways, lest it lose customers. Big search engines give a lot of value to videos, so if your website has a video and an article about the same keyword, the video’s SEO will rank higher than the article’s SEO every time.
Videos have other benefits. They guarantee accessibility and user retention. Visitors are much more likely to watch a two-minute video demo of your services than they are to read a long column of text.
If you target long-tail keywords with videos, you’ll increase your SEO rankings even more.
2. Easily distribute your content.
Several video distribution sites enable you to upload your videos on many websites at once.
Add your videos to the popular video-sharing sites: YouTube, DailyMotion, Vimeo, Imeem and others. These websites offer optimized videos for their mobile platforms too, expanding the reach of your brand’s content.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
