8 tips for marketers on a budget

The marketing world can be pricey. Analytics, email automation and costly campaigns can leave you pinching pennies by the fourth quarter. Here are a few ways to get around that.

Data from HubSpot say the third top marketing challenge execs face is a lack of budgeting resources.

Unless you are a startup with venture or angel capital, you probably have a limited marketing budget. Here some ways you can market your business with a limited budget.

1. Go guerilla.

Guerilla marketing can insert creativity, imagination and originality in place of a big budget. Smart small businesses with a limited budget often use guerilla marketing to compete with huge companies. There is no shortage of creative guerilla marketing ideas. Here are just a few examples:

2. Socialize on social media.

According to the Pew Research Center Report of Social Media Usage: 2005-2015, nearly two-thirds of American adults use social media—a near tenfold increase within the last decade.

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