9 ways marketers can stick to their strategies
It may be tempting to change your direction when a marketing plan doesn’t work right away. This communicator shares steps you can take to keep moving ahead.
Consistency is important when you’re trying to implement a long-term marketing plan, so resist the temptation to abandon a strategy if it doesn’t work immediately.
Give it time to work. These nine steps can help you make the most of your well-crafted plan:
1. Every day, be renewed by your vision. Your mind can be your greatest asset or your most tiring obstacle.
Begin your day by renewing your mind with the clarifying power of your vision. When W. Clement Stone and Earl Nightingale both said, “Whatever the mind of man can conceive and believe, it can achieve,” they knew these were far more than simple words on a page. There simply is no substitute for the power of belief.
When you believe, obstacles that would throw your entire day into chaos suddenly become bleeps that you just intuitively know how to solve without expending valuable time or energy. Don’t laugh this off as touchy-feely. This is one of the most inexpensive and profitable investments you’ll ever make in yourself. Just do it.
2. Focus on your niche. Become the expert in all things involving your niche. Don’t limit your knowledge to the services you offer.
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