How to avoid the knee-jerk reaction to crisis response
Strengthen your playbook with these strategic techniques.
Strengthen your playbook with these strategic techniques.
You must know your audience.
The American Heart Association shifted to a remote strategy for its livestream video series, Innovation @Heart. That and other approaches led its response to the pandemic.
Special guest Kena Lewis, corporate director, public affairs and media relations for Orlando Health will join us to share insights ahead of Ragan’s Social Media Conference at Disney World Sept. 9-10.
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions.
Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.
Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis.
The former CCO for General Electric recounts how he got it wrong when faced with a media relations disaster in 2011. Here’s how you can avoid a similar fate.
The acronym provides a tool for identifying what roles will be filled by members of your crisis working group and clarifying essential workflows.
Prepping for 2021? Here’s how to ramp up crisis plans with P2P, purpose and empathy.
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
As the pandemic endures, follow this guidance on how to keep your messaging, strategy and team afloat amid unchartered waters.
Also: Elevator safety after COVID-19, Jeff Bezos’ Instagram strategy around BLM, Sonic’s apology for racial profiling, how orgs are talking about mental health, and more.
It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.