How to show up in Google’s ‘featured snippets’
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
Twitter exploded with reactions after the verdict came down, causing Entenmann’s to (unknowingly) use one of the trending hashtags. That sparked mini outrage and inspired a fake Entenmann’s PR Twitter feed.
And how to make the most of them in your marketing mix.
And don’t miss out on your chance to be a winner this year.
It’s farm to the future for the equipment manufacturer.
How the campaign addressed stigma through social media campaigns.
Learn from Susan Donlan, Marian Salzman and Kathy Krenger.
Updates to X, Meta, YouTube and more.
Action is as important as using the right words.
Steal these ideas.
The skincare company’s campaign invited influencers to recreate Jennifer Garner’s memorable commercial.
Brands can’t afford to ignore the online encyclopedia, as its content is prominently featured in search results, voice responses and even AI chatbot answers.
Plus: Beyoncé goes for the silver look, and brands and fans respond; climate change keeps weather-dependent brands on their toes.
New research from Pew gives insight into top listens.
Plus updates on terminology related to the LGBTQ+ community, climate change and more.