Takeaways from TikTok’s congressional hearing, Amazon high fives customers and more
Plus: Airbnb is social media fodder again
Plus: Airbnb is social media fodder again
According to research from Weber Shandwick and others, the position of chief diversity officer is more likely to be filled by a white male than by a member of an underrepresented demographic.
An apology is an important tool for crisis communicators these days. See this guide for a comprehensive lists of apology types and scenarios where they are appropriate.
In 2014, you should ‘tap’ into this easy means of opening communication, fostering collaboration, and cultivating new ideas.
The popular author died Wednesday at age 91, but through his work found a way to transcend death—as he had hoped as a child.
Plus: British journalists blame Americans for Princess Catherine rumors; Axios identifies 12 media bubbles.
Plus: Edelman cuts workforce by 4%, Shein factory tour goes left.
Plus: More news you can use today.
An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities.
Also: Six Dr. Seuss titles will no longer be published due to racist imagery, brand managers ramp up content for Women’s History Month, 66% of marketers are boosting online lead-gen budgets, and more.
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.
Beyond sharing your special campaign’s metrics, point up its personal impact—ideally with the help of a big-name influencer. After all, a nod from Barbra Streisand wouldn’t hurt, would it?
Common tenets about measurement, ‘bridging’ tactics, and never ever going ‘off the record’ might not offer the best guidance for today’s communicators. Here’s a fresh perspective.
Is your social marketing spinning its wheels? The real trouble may be in your attitude or the attitude of your organization to a full social commitment. Here are warning signs.