How I Got Here: PRSA’s 2024 Chair Joseph Abreu embraces innovation
Joseph Abreu of PRSA shares how he stays creative and motivated.
Joseph Abreu of PRSA shares how he stays creative and motivated.
We caught up with Blow to get her take on the current work of a PR pro and how she sets herself and her team up for success every day.
Also: Uber’s CEO apologizes to dogs, Netflix raises subscription prices, and more.
Also: Coke ads respond to backlash over formula change, hospitality and travel brands hopeful for business travel and Snickers pulls homophobic ad.
Also: BarkBox embraces risqué humor to boost its holiday buzz, Dunkin’ wins big from influencer campaign, Qatar Airways markets ‘travel bubble’ holiday, and more.
Mary Free Bed Rehabilitation Hospital in Michigan is observing National Rehabilitation Awareness Week with ‘Miracles in Motion,’ highlighting some exceptional patients and staff.
Although there can be gray areas in communications, there are some definite taboos when managing clients and the media. Etiquette is important. Here are a few rules to adopt.
The head of the Public Relation Society of America offers a path to redemption for Rutgers University, which fired its head coach this week because of his violent behavior.
Rosanna M. Fiske, chair and CEO of the Public Relations Society of America, says the industry can’t afford to spend years arguing over the most effective social media metrics.
Only 14 of B-M’s 2,200 employees are members of the Public Relations Society of America and thereby subject to its code of conduct. Is that a factor?
Plus: Quince is under fire for copyright infringement in social ads; Microsoft explains new direction for Xbox.
Plus: Politico’s new global editor-in-chief leans into innovation; Google leader uses social media to talk politics.
Context, credibility and creation work as an integrated system, with research informing each part of the system.
Plus: Major airline CEOs address shutdown disruption in open letter to Congress; executives want to emulate Warren Buffet’s relatable comms style.
CEO guidance, DEI and AI top agenda.