How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity
Heidi Otway shares why you should ask questions and not be afraid to ask for help.
Heidi Otway shares why you should ask questions and not be afraid to ask for help.
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Avoid rainbow washing, celebrate intersectionality and more.
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Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.
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Many social media platforms are introducing new tools that give users a filtered look at news and current events. Brands can take advantage, too.
Including elements such as photos and videos in your releases can increase the chances a publication will pick up your story. Here’s how to boost your chances.
Press releases can once again top results in Google News, but it’s a gift PR practitioners should use wisely, lest Google take away the privilege.