PR Daily's Content Marketing Awards 2016
You tell your own story—and your industry’s story—indirectly (and powerfully) in customer-focused articles, dynamic videos, and infographics that the media publish on their websites.
Our Content Marketing Awards debut was a huge success in 2015. We were bowled over by the variety, imagination and intelligence of what you sent us, and we’re dying of curiosity to see what you’ve done for 2016. PR Daily will recognize marketing and
communications professionals who write, edit, film, curate, broadcast, publish, and just plain create superb content to promote their brand or organization.
We have 15 categories including blog, content series, infographics and publications, not to mention four new categories that will bring out your best work in influence content marketing, interactive storytelling, real-time content marketing and user-generated
content. Don’t forget to consider putting your name down for our grand prize category: Best Content Marketing Strategy.
Promote your most successful content marketing ideas, tips, and shortcuts around the globe! Win the world-wide recognition you deserve. See a full list of categories, eligibility requirements and read how to enter below.
Want to know how your ideas and execution stack up? See last year’s winners here.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work or the work of your organization, or submit entries on behalf of your client.
Companies around the world are welcome to enter, but all entries must be submitted in English.
This year’s program is open to any work executed between Jan. 1, 2015, and September 1, 2016, inclusive.
Early Bird Deadline: Wednesday, July 27, 2016 (Save $50 per entry!)
Final Deadline: Wednesday, August 10, 2016
Special Submission Period until: Wednesday, September 21, 2016
The entry fee for this program is $295 per entry. Entry fee for the Grand Prize category is $395.
A late fee of $100 per entry will be added to all entries after midnight CT, August 10.
Early bird submissions must be received by 11:59 p.m. CT on July 27 to be considered for the $50 discount.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of PRDaily.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training—a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/.
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You ditched corporate speak and made your blog a dynamic source of information on your organization, industry or field. How did you stir up debates, establish your leaders as voices in their fields or tell a more personal brand story?
Did you spice up your platform with images and video? Tell us why your blog is the best one around.
Nothing is more standard and traditional that a good ole article. The pieces you’ve written have highlighted people in your organization in new ways. Whether you wrote for an external or internal audience or if it was a report, review
or think piece, we want to know you were able to tell a story through facts, quotes and emotions. And let us know how it made a difference.
It wasn’t just a feature on Joe the Custodian that brought tears to your readers’ eyes. It was the way you included him in a series on custodians at all your branch offices. Or maybe your series profiled your team’s volunteer initiatives,
followed a product from design to completion, or told about great medical innovations at your hospital. Fill us in.
Electronic Publication or E-newsletter
In their former lives, your e-publications were crammed with filler nobody read. Your analytics told you that. But with your new dynamic editorial style, clicks and subscriptions have skyrocketed. Tell us why, and what it does for your
*NEW!* Influencer Content Marketing
People want to hear from people. How did you work with influencers, bloggers and social media mavens to enhance your brand’s message to their broad audiences? Who did you have speak on behalf of your company or brand? Did you have a
food blogger feature your product in a recipe, or maybe you had a high-profile celebrity pitch your product on their Instagram account. We want to know how you used influencers to attract the masses.
“Let’s put out a press release,” your bigwigs said. But you had a better idea. You reworked all that boring data into a beautifully designed infographic that was picked up by influential bloggers, trade publications, or the mainstream
media. Show us your work, and tell us about the social media push or pitch that drew clicks to your site or got you play on the web.
*NEW!* Interactive Storytelling
There isn’t just one way to tell your brand’s story. How did you use images, video, puzzles, quizzes and infographics to create an interactive experience with consumers? What made your way unique to the standard blog or website? We want
to know how you were able to present your story in a way that got your biggest fans involved, and was shared again and again.
Mobile Website or App
You simply can’t exist on the internet if you aren’t mobile friendly or have an app. People have technology at their fingertips every single moment of the day, so why wouldn’t you be a part of that? Tell us what you did to design a content-heavy
site for mobile users—or to create an app that delivers. How did you make sure your mobile app or website was compatible with not only what the customer wants, but with their devices?
Generic magazines and publications with smiling leadership teams don’t cut it anymore. You took on the role as journalist and went out to cover what’s interesting in your organization, whether it was oil rigs, a factory floor, or emergency
department. Photos, stories, infographics—you used them all to create a must-read publication. Let us know why your publication is tops.
*NEW!* Real-time Content Marketing
Your content was current. You went straight for the hot topics to connect your brand to today’s events. We want to know how you connected with what was going viral to your brand’s story. Did you have your brand saying, “Damn, Daniel!”
or perhaps you had a lemonade sale to honor Beyonce’s newest album? Whatever you did, we want to know how you kept it contemporary to draw in a growing base of millennial consumers.
You understand that all this talk about social media is meaningless without stellar content. Tell us how your content strengthened your organization’s presence on Facebook, Twitter or perhaps one of the previously thought of as “fringe”
apps like Instagram and Snapchat. Alternatively, tell us how you used social media to attract eyeballs.
*NEW!* User-Generated Content
It’s those word of mouth, “that’s what she said,” peer recommendations that brought your brand’s story into the limelight. How did you use your brand champions’ excitement over your product or service to expand your company’s message?
Did they share a Coke with friend, or perhaps design a cup for your restaurant’s brand? We want to know how you used your consumers’ passion for your brand to tell a story.
Just about everyone has a video nowadays, but what makes yours stand out? Just how did you get thousands of views for your video launching a new stapler? Or how did the footage shot in Nepal help sell your new photo editing app? Whether
you were boosting a cause in Myanmar or promoting a brand in Boise, tell how you used the fastest-growing communications medium to push a message.
It’s not just a website. It’s a work of digital art. Tell us how your content-oriented site scores big with your fans or the media. How did you test your work against top contenders? We’re interested in website metrics, too: total visitors,
unique visitors, time spent on site, the number of your website’s stories, videos, and images shared on Facebook, LinkedIn, etc.
Grand Prize: Best Content Marketing Strategy
For you, content marketing isn’t just limited to a website or a few words on a page. It’s woven into your entire marketing plan. Tell us why and how your marketing switched off the hard sell and switched on pulling in readers, subtly
and indirectly, with consumer-oriented stories and features. Tell us about your content marketing strategy, how you made use of the above categories, and what the outcome was.
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions as the judges will look for those items when they pick the winners.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside of the United States?
Entries may be submitted by organizations from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One entry may also be entered in multiple categories if it meets the criteria. Each entry will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and HR Communicator and Health Care Communications News.
When and where will the winners be announced?
We try to announce a list of finalists about 6 to 8 weeks after the close of the program. The announcement of the winners is usually about 3 or 4 weeks after the announcement of finalists.
Each category winner will be celebrated in a headlined news story on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an award luncheon or live ceremony?
We are not planning on holding a live event for this contest.
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If you have any questions about program or issues submitting your entry please call Mary McMahon at 312-960-4304 or email her at email@example.com.
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at firstname.lastname@example.org.
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