We want you to put your digital PR and social media communications to the test!
The world of social media and digital communication is evolving faster than ever. How do you stay ahead of the pack? We’re in search of the best and brightest minds in the industry.
PR Daily’s 2017 Digital PR and Social Media Awards will recognize digital natives and social media savants who capitalize on fleeting trends and know how to make them stick. We want to shine a light on the campaigns and projects that brought your organization or client attention on multiple platforms.
Submit the work that put your PR prowess on the map, and prove that you’re an expert in the field.
Check out categories that cover topics such as digital and social media activity, use of digital and social media, campaigns, use of specific social media platforms and, of course, our grand prize categories.
See a full list of categories and eligibility requirements, and read how to enter below.
These awards are open to in-house, agency and independent communication practitioners in the private, corporate, nonprofit and government sectors. Enter your work, the work of your organization or submit entries on behalf of your client.
Companies from around the world are welcome to enter as long as the entry is submitted in English.
This year’s program is open to any work in digital media and digital public relations executed from Jan. 1, 2016 through Jan. 10, 2017.
Contact Justine Figueroa to find the perfect category for your campaign or project. You can reach her at 312-960-4304 or email@example.com
Early Bird Deadline: Friday, Feb. 17, 2017 (Save $50 per entry!)
Late Submission Deadline: Friday, April 28, 2017
The fee for this program is $295 per entry. (Entry fee for either Grand Prize category is $395.)
A late fee of $100 per entry will be added to all entries after 11:59 p.m. Central time, March 1.
Early bird submissions must be received by 11:59 p.m. Central time on Feb. 17 to receive the $50 discount.
Please note: Entry fees are non-refundable.
W-9 Form / Tax ID Number Request
Each category winner will receive:
- A featured write-up in a Special Edition of Ragan.com
- An elegant trophy
- One complimentary registration to any Ragan event, webcast, or conference within 12 months of winning
The winners of the Grand Prize categories also will receive a one-year membership to Ragan Training —a premium online training library featuring hundreds of hours of the very best content from Ragan events. Find out more about the site here: http://ragantraining.com/
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Digital & Social Media Activity
Tell us why your blog is a destination for industry leaders. How does your content provide the most relevant information? How do you keep readers coming back for more? Do you use visuals to entice your audience? Do you provide practical facts and tips? Include statistical analysis or metrics, as well as links to at least three blog posts you’ve created for your organization or client.
You created an online contest or game to promote your brand. What prize or service did you offer the winner? Was it for an internal or external audience? Show us how you promoted it across multiple platforms to maximize your reach. Include metrics that highlight the number of participants or contestants. How did the campaign increase brand loyalty or awareness?
Digital Product or Service Launch
Share your strategy for launching your product or service digitally. What platforms did you employ? What was your marketing plan? What were your goals and expectations, and how did they match up with the results? Imaginative, daring, risk-taking concepts count the most here.
Event or Stunt
You know the secret to making a splash. You made your event a must-attend affair or surprised people with your #shocking stunt. Tell us how you appealed to your audience to tell your company-, client-, brand- or product-focused story. How did you make your event interactive and inspire people to participate? What hashtag did you use to track audience conversations? Give us all the behind-the-scenes details that helped make it a success.
Live Chat or Stream
Tell us how you engaged an unpredictable audience. Did you start a Twitter chat or a live stream on Facebook, Instagram or Periscope? Was a different medium the secret to your success? Did you generate conversation in response to a crisis, or were you crowdsourcing ideas from your audience? Show us those threads and streams. We want to see real ideas, real substance, real debate. One-time chats and regular discussions are eligible.
Microsite or Custom Website
We’re looking for the cleanest, most valuable websites out there. Was your website created with a single purpose, or is it a hub that represents and serves your entire organization? How does it beat your competition’s websites in design, organization, user experience and value? What features did you add to give it a unique, premium look and feel? How did you use this site to launch a service or newsroom, or create a fundraising campaign or draw attention to an upcoming event? Tell us the results you produced.
You reached out to your audience where they are—on their phones. How did you make your mobile app a brand experience? Tell us how you used mobile technology to provide or promote a service to your audience. Did you use your mobile app to engage and inform them? Tell us about your mobile content, design and features. Show us why your mobile app has users reaching for their phones—before work, at work, on their way home from work.
You inspired an audience to listen up. You use podcasting to tell your brand’s story and publicize your organization as an industry leader. Is your podcast for employees or for an external audience? What does your podcast teach or share? Tell us about your expectations and how they matched your listener count. How do you engage and energize your listeners on multiple platforms? Share your strategy for generating and sustaining conversations.
Use of Digital & Social Media…
Explain how you used social media platforms or digital PR to create a community of loyal customers. How did you turn followers into brand advocates? Tell us your goals, strategy and results. We want to see your flawless creative execution—and the data to back it up.
Tell us about a cause that was underrepresented in the media. How did you use digital communication to advocate for an important social issue? How did you get your employees enthusiastically on board? Did it help you raise money and awareness or inspire others to get involved?
You tapped into your company’s, client’s or agency’s roots to discover local tastemakers, influencers and leaders. How did you engage a community of people and help them develop an affinity for your organization? Tell us how you engaged a network of people using social and digital media. Please include posts, examples of interactions, and statistics from your measurement.
Content Marketing/Brand Journalism
You created content that spoke to the masses. How did you reach your audiences directly by creating a website filled with articles about your industry and your organization? Did you develop an online newsroom with up-to-the-minute updates and fresh takes on industry news? Tell us how you transferred this new stream of interesting stories to social media. How did you develop a content strategy that expressed your organization’s expertise? Include examples and metrics.
Share your secrets for promoting an event that everyone wants to attend. How did you build buzz and brand awareness using social media, video or contests to excite attendees? We want to know your event hashtag, attendee numbers and post-event results.
Employee Engagement and Recruitment
How did you use digital PR and social media to give your internal culture a makeover? Tell us how social media increased collaboration, encouraged new business ideas or bolstered recruitment efforts. Did your internal site redesign increase cooperation? Did your video or social media shine a light on what makes your company culture unique? Tell us how digital PR and social media posts made jobs in your organization so attractive. We want to know how you engaged, retained and recruited employees.
Health Care Marketing
How did you illustrate the talent and tirelessness of the health care marketing pros in your organization? Did you publish stories about patients’ miraculous recoveries? Did you raise awareness about community health issues? Tell us how you used digital media to engage prospective patients and to brand your health care organization’s practice as one of the most trusted in your city, state or region.
Email Marketing Campaign
How did you re-imagine your email marketing strategy to get dramatic results? Did you promote a product, event or brand? Have you publicized employees and employee ideas internally with email promos? Was it a launch or a standard promotional email? What made it successful? We want to see a powerful, memorable, well-designed email that exceeded your expectations. Show us how you triumphed with this ubiquitous form of digital communication.
We’re seeking marketing campaigns with strong digital elements. How did you make your brand or product’s presence known in the oversaturated online world? Send us the results of your killer online marketing campaign. The goals of your campaign should be clearly stated, and measures of success must be included.
Media Relations Campaign
Tell us how you collaborated with journalists and storytellers to get your brand’s message out there. Did you work with influencers, subject matter experts or academics to reach a larger audience? Did you earn media placement in a newspaper or magazine? Maybe you produced a podcast to talk about your organization and industry leaders. How did you make an extra push to establish relationships with journalists? Start with the goals of your campaign, and then tell us how you achieved them.
We want to see campaigns that moved well across several platforms. Why was your project best suited for more than one channel? Tell us your plan and which channels made the most sense for your work. How did you modify your message for different platforms? How did it reach a broader audience?
How did you use digital PR to inform audiences about your product or service? What were your campaign goals? Did it solve a problem or launch a product? Tell us about your intended audience, creative vision, strategy, execution and results.
Social Media Campaign
You wanted to engage a specific audience, so you found them where they spend a hefty chunk of their time—on social media. Whom did you target, and what platforms do they use? Was it a multi-channel campaign? Did you use video, text or photos to entice your desired audience? Tell us your plan, show us your content, and give us data to back up your success.
Did you launch a campaign aimed at a consumer group last year? How did your custom-made message strike a chord in that audience? Whom did you reach? French bulldog owners in the Pacific Northwest? Yoga instructors? People named Karen? Tell us how you reached your ideal consumers, and how you tailored a message just for them.
How did your inspired concept go viral and get noticed by the entire company, web or world? Tell us how your digital campaign caught fire. If your offering really did go viral—internally, nationally or globally—our readers will want to know every detail of your viral secret.
How did you make the most of the world’s largest social network for your client or organization? Tell us your strategy for using Facebook to share your message and cultivate an engaged community. How does your Facebook page enhance your PR and marketing strategy? Entries for this category do not have to focus on a single, specific campaign.
Your organization’s Instagram account speaks volumes about your brand’s aesthetic and who its customers are. How did you make yours stand out? Did you use Instagram to display and sell products or to share an inside look at day-to-day operations? What was your special Instagram strategy, and what results have you seen? We want to know how you used this popular visual platform to connect with consumers.
LinkedIn has proven to be the social media gateway to the business world. Have you made your organization a social business force on LinkedIn? How? Has your top exec emerged as an industry authority through your astute use of LinkedIn publishing? Did you share important announcements or engaging articles, or did you appeal to a new generation of the workforce in a creative way? Show us how you optimize the business professional’s platform of choice.
Pinterest lets users see your best or newest products and services at a glance. How did you create shareable service content, beautiful graphics or enviable product shots for your brand’s account? Tell us your strategy for gaining engaged followers on Pinterest. How did doing so increase brand awareness and product sales? Show screenshots or links to your Pinterest boards—and don’t forget metrics.
You went on Snapchat to engage with younger audiences in real time. Did your strategy include product demos, influencer takeovers, day-in-the-life employee profiles? How did your strategy help to increase brand awareness and followers on other accounts? Include screenshots of Snaps, saved videos and metrics.
Did you use Twitter to build a following for your client or organization, handle a crisis or deliver news? How have your tweets fit into your PR and marketing strategy? How do you use Twitter to interact with customers in real time? Entries for this category need not focus on a particular campaign. We want to see your most interactive, inviting Twitter accounts.
How did you use video to enhance your PR? Tell us about your vision for video and your execution. Did you share it on Instagram or on your website? Were you seeking increased brand awareness, or did you want to inspire action? Give us the details on how it increased engagement on your site or social media platforms.
How did you take graphics from illustration of text to powerful, self-contained storytelling? What important message did you communicate? We want to see your best infographics, slide decks, photos, data visualization, web, mobile and social media content design. What was your goal? What were the results?
Grand Prize: Digital PR Campaign of the Year
Your campaign demonstrated communications expertise, creativity and a distinct point of view. You created a digital campaign that delighted your audience and jolted your competition. Tell us about it. Outline your goals, strategy, execution, and results. The Campaign of the Year Award will honor the communicator, department or agency whose campaign caused a stir. Your concept must be groundbreaking; your implementation must be inventive, unexpected, even daring.
Grand Prize: Social Media Campaign of the Year
We want to know how you brought all the pieces together into your best social media campaign. The grand prize winner will be an exceptional campaign that was stunningly executed on two or more platforms. Our judges will look for creativity, innovation, sound communication and, of course, data and metrics. We want to hear about projects large and small. No truly original idea is too small to talk about!
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How To Enter
On the entry form, be sure to include a thorough synopsis explaining the purpose and scope of your project. We ask that the synopsis be at least 1,000 words (max: 1,250 words) and include the following sub-headings (when applicable):
- Strategy and tactics
- Evaluation: success, results or ROI
Be sure to follow the guidelines laid out in the category descriptions, as the judges will look for those elements when they select the winners.
You will be able to upload up to five additional documents to your submission. We encourage you to include press releases, design concepts, videos, analytics, testimonials and anything else you feel will give us a better sense of your project. Proprietary or internal information can also be attached and will not be shared with the public.
Supporting documents that can't be uploaded to the system should be mailed to:
316 N. Michigan Ave., Suite 400
Chicago, IL 60601
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Are the awards open to organizations outside the United States?
Yes. Entries may be submitted by organization from around the world. The only requirement is that entries be submitted in English.
May an organization or nominator enter more than one entry?
Yes. Enter as many categories as you like. One story, video, design, etc. may also be entered in multiple categories if it meets the criteria. Each entry and each category will require a separate entry fee.
Will you return my entry materials?
Who judges the entries?
Our judges include the editorial staff of Ragan.com, PR Daily.com, and Health Care Communication News.
When and where will the winners be announced?
We try to announce a list of finalists six to eight weeks after the close of the program. The announcement of the winners comes about three to four weeks after the announcement of the finalists. Each of these announcements will be made with a headline on our website, in our daily email newsletter, and on our social media platforms. Emails will be sent to all the entrants to notify them of these announcements.
Will there be an awards luncheon or live ceremony?
There is no live event associated with this program.
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If you have any questions about the program or problems submitting your entry, please call Justine Figueroa at 312-960-4304 or email her at firstname.lastname@example.org
If you are interested in sponsoring one of Ragan Communications’ award programs, please contact Kristin Farmer at 312-960-4405 or email her at email@example.com.
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