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Environics Communications for America's Promise Alliance, "Don't Call Them Dropouts" (#NotDropouts)
GMMB for AARP, Holiday Scams
JPA Health Communications for American College of Nurse-Midwives, The Modern Midwife – Educating the Public about Midwives as Women’s Healthcare Partners
Seattle Children's Hospital, Parent Voices: Hope and Faith in the Midst of Illness
Best Charitable/Not-for-Profit Video
Filterpure technology does a world of good
The Canadian nonprofit’s inexpensive water filtration system delivers clean water to those who need it most.
For many of the world’s poor, lack of access to clean drinking water can lead to illness, even death. But unclean water can become drinkable using a surprisingly simple technology.
, a nonprofit based in America, has developed a clay pot filtering system that has been distributed widely to those in need in the Dominican Republic and has made a significant difference in peoples’ lives.
Filterpure staff successfully partnered with Eye-Catchers Media
to raise awareness of the problem of unsafe drinking water, share their success in combating it, and garner support for further efforts. The video they produced opens with a Dominican boy named Julian, bucket in hand, on his way to the river to retrieve water for his family. The water is contaminated and has made the family sick, but they have no other source.
Through Julian’s story, viewers learn of the health problems related to consumption of unclean water in the developing world. But they also see a viable solution and get a mini-lesson in how the Filterpure system works. Viewers are shown how this simple, fairly inexpensive filtering system transformed the lives of Julian and his family—and many others. Thousands of Filterpure partners have now seen the video and have shared it on websites and through social media, reaching thousands more.
This grassroots effort wins PR Daily’s 2014 Video Award for Best Charitable/Not-for-Profit Video. Kudos to those who made it possible: Lisa Ballantine, Jared Robinson, Melanie Robinson, Rachel Proch, Wesley Proch, Radhames Carela, and Julian.