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Best Media Relations Op-Ed
ASHA President Judith Page delivers blunt warning to technology-infatuated parents
Judith L. Page, president of the American Speech-Language-Hearing Association (ASHA), aimed passionate words at parents who start babies on tech in the first year of life.
On May 8, 2015, Judith L. Page of ASHA issued a dire warning to tech-obsessed parents around the world in an op-ed titled “Babies don’t need smartphones.” Page’s tough words and the viral buzz prompted by her remarks have made ASHA and its PR firm, Home Front Communications, winners of the “Best Media Relations Op-Ed” category in PR Daily’s 2015 Media Relations Awards.
Page’s piece was based on an ASHA-commissioned survey of parents and tech devices. Home Front recognized instantly the red-hot relevance of the topic and took steps to put it in the national spotlight:
- Home Front chose USA Today to pitch Page’s op-ed to because of its national readership and for the tech-savvy audience that reads USA Today.
- Home Front got USA Today’s op-ed editor to publish Page’s piece on the day the survey it was based on was released—an “important win.”
- ASHA said Page’s piece was its biggest Facebook success ever, yielding more than 4,000 likes, almost 4,000 shares, and 650,000 persons reached.
- A month later, USA Today reported, Page’s article was still being shared from its website—more than 26,000 shares to Facebook alone, 250 tweets and 89 LinkedIn shares.
- By USA Today’s own measures, Page’s warning was considered a viral hit.
You may read the full text of Page’s urgent admonitions here:
Congratulations to the PR staffs at Home Front Communications and ASHA!