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Tile-based look streamlines ever-changing data
Phillips 66 uses top-level graphics to convey information on its investments in communities.
Phillips 66 makes investments in several community organizations and activities—cash, volunteer time, sponsorship commitments, and civic leadership—under the banner, “Giving Our Energy.” To help potential recipients and its own employees keep everything straight, Phillips uses a creative visual design that has won first place in the “Digital Design” category of PR Daily’s 2015 Visual & Infographics Awards.
Applying a tile-based design makes the comprehension of the varied investments an at-a-glance task. The tile design is visually appealing, with a well-distributed smattering of images and videos accompanying the key categories.
Clicking any of the tiles flips them in a smooth animated motion to reveal the latest information. Some are evergreen, such as “Our Values” and “Areas of Focus” (which includes links to detailed content), while others are updated regularly, like the Quarterly Update, which features two bullets (dollars in matching funds contributed and hours donated and cash grants made).
Other tiles, such as “Matching Grants,” provide more information and even offer links to additional resources. One particularly clever tile is an image featuring a video “play” icon; flipping it reveals links to current videos about the company’s philanthropic efforts. Another tile provides links to photo galleries of activities in organizations like Habitat for Humanity and Junior Achievement.
Congratulations to Joe Gannon, Susie Howey, Shelby Todd, Danny Bishnow, Steve Sapaugh, Dennis Mitchell, Amy Dodd, Asif Kabani, Suzy Regan, Beth Grover, Leslie Smith, and Amanda Cain!