Results for Articles:
Help a Reporter Out can be a great media relations tool, but PR pros must hone their pitching skills to stand out in the sea of requests. Follow these tips to make yours sizzle.
4/28/2017 4:00:00 PM
Brand managers can take inspiration from the pontiff’s address, which warned listeners not to forget those around them and to use their power wisely.
4/28/2017 1:59:32 PM
Reporting experience translates well to content marketing. Former newshounds still have the training and instincts to tell your organization’s story.
4/28/2017 1:52:00 PM
Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand's reputation. Consider these tactics to maneuver your organization through a fallout.
4/28/2017 1:51:00 PM
PR pros, consider the challenge of working with a new client that’s never teamed up with an agency before. Here’s help for both partners.
4/27/2017 1:51:00 PM
When you juggle multiple social-media profiles, important to-dos are bound to slip through the cracks. Use this checklist to stay on track and keep your online presence vibrant.
4/27/2017 1:49:00 PM
Spring cleaning isn’t just for your household items. Here’s how PR pros can breathe life into stale pitching and press release tactics.
4/26/2017 1:52:00 PM
The career-focused social platform has been boosting its growth by revamping its website and offering its members (and marketers) a handful of features. Check them out below.
4/26/2017 1:51:31 PM
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
4/25/2017 1:52:00 PM
The airline recently encountered a reputational nightmare after video of a flight attendant went viral. However, it’s faring better than United. Here’s why.
4/25/2017 1:51:55 PM
Media relations efforts aren’t always focused on securing a headline in The New York Times or Forbes. If you’re looking to go niche with a cuisine-oriented publication, follow these tips.
4/24/2017 1:51:00 PM
Though you should take care to avoid jargon in your pitches, press releases and other copy, you will probably encounter many of these business abbreviations.
4/24/2017 1:48:00 PM
As support for legalization grows, so do promotional, media relations and ‘influencer’ campaign opportunities. Communicators of all stripes can take a page from this playbook.
4/21/2017 1:52:00 PM
Visibility is just one factor; employees want real-time interaction with their leaders. Participation in workplace conversations—face to face, or via technology—can close that gap.
4/21/2017 1:51:00 PM
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
4/20/2017 1:52:00 PM