Results for Articles:
Giving employees the freedom to talk about your organization on social media is much cooler—and effective—than publishing a press release. Here's how to pull it off without incident.
1/20/2017 2:59:00 PM
You’ve spent time crafting your corporate newsroom into a website where investors, reporters and consumers can find value. Are you ready to share it with audiences worldwide?
1/20/2017 2:56:00 PM
Content marketing and partnering with influential social media users are crucial tactics to reach consumers effectively. Here’s what you should know.
1/20/2017 2:48:11 PM
Preparing for reputational firestorms can be easier and more effective for communicators who heed data and draw relevant insights. Learn from these examples.
1/20/2017 2:46:00 PM
The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.
1/19/2017 2:45:17 PM
Millions watched the commander in chief's final address to the nation. Here's what PR pros can take from it.
1/18/2017 2:45:02 PM
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
1/17/2017 2:51:11 PM
If you find yourself constantly zoning out when others speak to you or thinking about what you’re going to say next, there are ways to improve. Consider these strategies.
1/16/2017 2:51:03 PM
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
1/16/2017 2:48:13 PM
The president-elect has attacked several organizations in speeches and through tweets (most recently, CNN), causing brand managers to scramble for responses. Here’s how to mount a defense.
1/13/2017 2:53:02 PM
Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
1/13/2017 2:51:09 PM
The technology is gaining momentum, as marketing pros look to offer better customer service online and cut through the noise of a bombardment of messages across platforms.
1/13/2017 2:45:19 PM
The burrito chain is under fire after a California consumer’s lawsuit alleges that the company used her likeness in marketing materials, though she didn’t sign a photographer’s release.
1/12/2017 2:51:24 PM
HBO’s science-fiction series about a theme park full of androids has made a splash with fans. These quotations might get your writing juices flowing.
1/11/2017 2:53:47 PM
For many, Twitter is a medium solely for posting ideas and content. For PR pros, it can be a great use of your time when building rapport with journalists. Follow these guidelines when looking to connect.
1/11/2017 2:51:27 PM