Results for Articles:
Although you might think that using your industry’s nomenclature makes you sound intelligent or offers you a shortcut, it often damages your chance to entice readers.
3/23/2017 4:00:00 PM
A recent survey showed that many marketers are working with people who have large and active online followings to create content and launch more successful campaigns.
3/23/2017 1:59:00 PM
Would you prefer working alongside other communicators in a firm instead of pursing an in-house career as a corporate communicator? Carve out your path with these tips.
3/23/2017 1:52:00 PM
Partnering with influential social media users is popular among marketers, and for good reason: A recent study revealed that most people are swayed by them, rather than contents’ source.
3/23/2017 1:51:00 PM
What do you do with interviews and press opportunities when your chief executive is out on medical leave or another emergency? This advice can help.
3/23/2017 1:45:00 PM
With a seemingly endless array of media outlets sharing content and Facebook Advertising’s targeted marketing, PR pros must adapt to a new landscape of online storytelling.
3/22/2017 1:51:00 PM
The backlash from ‘alternative facts’ continue to affect PR pros’ credibility and campaigns. Here’s how you can prepare for a crisis coming your way.
3/21/2017 1:52:00 PM
Some might use this time of the year to air out their houses, but we suggest embracing the spirit of deep cleaning by brushing up on these writing rules.
3/21/2017 1:51:45 PM
For marketers, working with social media rock stars can be an appealing way to boost efforts online. Here’s how to ensure that your costs and plans don’t spin out of control.
3/20/2017 1:52:00 PM
The company’s chief said the announcement ‘demonstrate[s] the confidence we have in our products, our people and an overall positive outlook for the auto industry.’
3/20/2017 1:48:00 PM
Do you use a bulletin board, an intranet, or a virtual space to share images and text such as Pinterest and Slack? Fire up your co-workers (and yourself) with these pithy sayings.
3/17/2017 1:52:00 PM
PR pros, if you’re not offering up eye-catching images to go alongside your pitches to journalists, you’re missing out. A recent survey shows how crucial the offering is.
3/17/2017 1:51:00 PM
With more and more consumers reading articles on small screens, you have to work harder to capture and keep their attention. These tips can help.
3/16/2017 1:52:00 PM
In an emerging landscape that now features such platforms as Instagram and Snapchat, the author updates his 2012 list with an eye on the next five to seven years.
3/16/2017 1:48:00 PM
From searchable databases that can make pitching easier to software that helps gather traffic sources and online mentions, these tools can help your communications soar.
3/15/2017 1:52:00 PM