Results for Articles:
Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.
1/17/2017 2:51:11 PM
Terrible pitching and offensive release behavior are almost as bad as gluttony, pride, wrath, lust and more. Save yourself from PR hell by avoiding these mistakes.
1/16/2017 2:48:13 PM
Edelman Digital’s recent report on 2017 communications trends showed an increase of immersive video content to captivate consumers and partnerships with influential online users to power campaigns.
1/13/2017 2:51:09 PM
Toss the crystal ball, trash the Tarot cards, ditch the runes, and put those tea leaves into the garbage disposal. Here’s your forecast, based on survey data, for the coming year.
1/11/2017 2:51:17 PM
The love story about a jazz musician and an actress swept the Golden Globes, beguiling viewers with its music, dancing and characters’ chemistry. Here’s what communicators can take from it.
1/10/2017 2:51:42 PM
Consumers of different generations consume social media content in vastly different ways. Consider these facts when crafting your posts.
1/9/2017 2:48:18 PM
Measuring messaging is a challenge, no doubt. Here are the thrills of victory and the agonies of defeat from this year.
1/6/2017 2:52:36 PM
Considering joining the communications industry? If you meet these qualifications, consider what the field has to offer, because you might be a great fit.
1/6/2017 2:45:30 PM
Claire Wineland’s YouTube channel boasts some 98,000 subscribers. The courageous 19-year-old imparts spunk and humanity, attributes that PR pros might sometimes overlook.
1/5/2017 2:52:38 PM
Brand managers who take advantage of customer service bots, native advertising, location-based SEO and more can get ahead of their competitors. Learn more below.
1/4/2017 2:52:20 PM
This year, we published stories that remembered several late greats, shared media relations wisdom, gave us content marketing inspiration and more. We thank you for your readership throughout 2016.
12/22/2016 2:59:12 PM
Whether you’re trying to communicate with Baby Boomers or seeking to engage Generations X, Y, Z or D (all of the above), this guide will tell you where to find them.
12/22/2016 2:51:04 PM
Early last century, a group of artists used ‘surrealism’ to describe the content of their dream-like expressions. Now, folks are using it to characterize extraordinary world events.
12/21/2016 2:49:00 PM
The glamorous star’s spontaneous taste-test endorsement on ‘The Tonight Show’ helped put Golden State vintners on the map. A comms pro pays tribute to Gabor, who died Sunday.
12/20/2016 2:52:57 PM
The marketing world can be pricey. Analytics, email automation and costly campaigns can leave you pinching pennies by the fourth quarter. Here are a few ways to get around that.
12/19/2016 2:47:08 PM