Results for Articles:
Reporting experience translates well to content marketing. Former newshounds still have the training and instincts to tell your organization’s story.
4/27/2017 4:00:00 PM
PR pros, consider the challenge of working with a new client that’s never teamed up with an agency before. Here’s help for both partners.
4/27/2017 1:51:00 PM
Spring cleaning isn’t just for your household items. Here’s how PR pros can breathe life into stale pitching and press release tactics.
4/26/2017 1:52:00 PM
Some say the impact of the infographic is weakening and urge brand managers to look at other forms of content. Not so fast.
4/25/2017 1:52:00 PM
Media relations efforts aren’t always focused on securing a headline in The New York Times or Forbes. If you’re looking to go niche with a cuisine-oriented publication, follow these tips.
4/24/2017 1:51:00 PM
As support for legalization grows, so do promotional, media relations and ‘influencer’ campaign opportunities. Communicators of all stripes can take a page from this playbook.
4/21/2017 1:52:00 PM
Many of the ways PR and marketing pros insert their companies into controversial conversations can backfire. Here’s how to walk the line successfully.
4/20/2017 1:52:00 PM
Being prepared for an online firestorm or PR disaster can mean the difference between a destroyed reputation or your organization’s ability to bounce back. Follow this advice.
4/19/2017 1:52:00 PM
Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
4/18/2017 1:52:00 PM
More than a show about monsters, this popular Netflix series is filled with quips and gems of dialogue. Consider these—and suggest your own favorites.
4/17/2017 1:46:00 PM
After denying a relationship with his chief advisor and other illegal activities, Robert Bentley stepped down as governor and pleaded guilty to criminal charges. Here are the takeaways.
4/13/2017 1:52:00 PM
Email is a powerful tool, but it can crush your chances at building relationships if you’re not careful. Check out these pet peeves from a PR pro.
4/12/2017 1:52:00 PM
Most pitches and press releases are doomed to obscurity—unless they include three essential hooks.
4/11/2017 1:52:58 PM
With the rise of social media marketing, the demand for video content and the call for analytics to drive campaigns, communicators must expand their skills and refine their efforts. Here’s how.
4/10/2017 1:49:00 PM
From leadership conversations to episodes about work culture and entrepreneurial ventures, communicators of all stripes can expand their knowledge with these shows.
4/7/2017 1:54:00 PM