Thanks to The Coca-Cola Company, Internet users’ collective inner child rejoiced recently with a rendition of the “Ghostbusters” theme song:
On Thursday, an eBay auction for a newly branded can of Ecto Cooler sent rumors flying on social media
original juice box from 1993
is going for roughly $400 on the auction site.)
Ok I don't generally condone soft drinks.. but I'll be damned if I don't buy a couple of cases of ecto cooler if its anything like the crap that used to exist:
Posted by Assie Wood on Friday, February 19, 2016
Though no Coca-Cola or Minute Maid representatives have confirmed the Ecto Cooler’s return, but in December, Fortune reported that Coke had filed for copyright on the name “Hi-C
Ecto Cooler Drink.”
explained that its return is probably to promote the reboot of “Ghostbusters,” a female-led
comedy that will be released this summer:
Back in the ’80s, Coca-Cola’s Hi-C brand agreed to develop a citrus-flavored drink to promote the cartoon series The Real Ghostbusters. The drink
was a green-colored citrus-flavored sugar concoction called Ecto Cooler. Now, it appears that Ecto Cooler is returning to shelves to promote the new Ghostbusters movie.
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“Like Surge, the product had built a strong following of young adults lobbying for its return,” The Consumerist reported.
Fans created a Facebook page and Twitter account and have been petitioning Minute Maid—which is owned by Coke—to bring back the
Shortly after the eBay auction was launched, Ecto-Cooler’s fan account on Twitter confirmed that a test batch of the drink was on the way:
A similar move by consumers prompted Coke to bring back Surge via Amazon. The
product sold out within two hours—and then sold out again when Coke replenished the stock.
Remembrance of junk food past
Coke isn’t the only brand to embrace nostalgia in its marketing efforts.
Pepsi has also indulged consumers’ inner children by bringing back its iconic ’80s drink, Crystal Pepsi. However, as with Pepsi Perfect, the soft-drink brand
brought the clear beverage back only for a limited time, offering fans a chance to win bottles through a contest.
As blast-from-the-past brand successes like this stack up, marketers might be more inclined to return to an old product or formula, evoking brand loyalty
while boosting sales.
Will these moves prompt the return of Squeezits, French Toast Crunch or Jell-O Pudding Pops? If so, marketers have a willing—and hungry—fan base: