Twitter recently unveiled
its new header image, which is very similar to the cover image on Facebook's Timeline. This is relatively—I stress "relatively"—big news for brands, right?
But since the unveiling, we haven't really seen a lot of brands using the header image. OK, I've see the Ryan Seacrest example about 4 million times. We get it. Ryan Seacrest is creative. Enough already.
What's interesting is how many brands have not updated the Twitter header image yet. I thought brands would welcome the opportunity, but maybe not. Maybe brands are taking their time to get their header images just right with their creative teams. Or, maybe many are waiting to see what other brands will do.
If that's the case, here are 25 examples I've seen so far:
1. Clif Bar
2. CME Group
9. Google Analytics
10. Home Depot
17. Red Bull
19. Sony Electronics
20. Southwest Airlines
22. Taco Bell
25. Virgin America
Arik Hanson is principal of ACH Communications. He blogs at Communications Conversations, where a version of this article originally appeared.